Brand Style Guide Template
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Create consistency and professionalism across everything you do! If you’ve ever cringed at social media graphics that don’t match your website, or received marketing materials from a VA that “just don’t look right,” you understand the importance of brand consistency. Without clear brand guidelines, every piece of content becomes a guessing game – leading to mismatched colors, wrong font usage, stretched logos, and an overall inconsistent look that makes your business appear amateur rather than established. Whether you’re working with a team, outsourcing to virtual assistants and designers, or simply want to maintain consistency yourself, having documented brand standards is essential for professional growth.
The Brand Style Guide Template gives you a polished, comprehensive document that defines every visual element of your brand in one central location. This Canva-editable template allows you to document your brand vision, showcase your color palette with hex codes, define typography rules, display logo variations and usage guidelines, provide imagery examples, and more – creating a reference guide that anyone working on your brand can follow. No more explaining the same preferences repeatedly or fixing incorrectly branded materials. With a brand style guide, you ensure that whether it’s your website, social media, email marketing, or client proposals, everything looks cohesive and professional. It’s time to stop leaving your brand to chance and start building the consistent, recognizable identity that premium travel businesses have.
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• Company Vision & Mission Section to articulate your brand’s purpose and values • Color Palette Pages with space for primary and secondary colors, including hex codes and usage guidelines • Typography Guidelines defining headline fonts, body fonts, and proper usage scenarios • Logo Showcase & Usage Rules displaying logo variations (primary, secondary, black, white) with clear dos and don’ts • Imagery Style Direction showing examples of photography style, filters, and visual aesthetic preferences • Brand Voice & Messaging section to define your tone and communication style • Design Element Guidelines for patterns, icons, and graphic styles • Social Media Specifications for consistent platform-specific content • Usage Examples showing correct brand application across different mediums • Professional Layout that makes finding information quick and easy for team members
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• Canva Account Required: This is a Canva-editable template that requires a free or paid Canva account to customize
• Customization Required: You will need to input all of your own brand elements including colors (with hex codes), fonts, logo files, imagery examples, mission statement, and usage guidelines
• 12-Page Document: Comprehensive guide covering all essential brand elements and usage scenarios
• Instant Access: Upon purchase, you’ll receive a link to duplicate the template into your Canva account where you can edit it immediately
• Brand Assets Needed: You should have your logo files, chosen color palette, selected fonts, and example imagery ready to add to the guide
• Digital Template: Designed to be downloaded as a PDF for sharing with team members, VAs, and contractors
• Forever Access: Once duplicated to your Canva account, you can update and refine your brand guide as your business evolves
• Shareable Format: Perfect for sending to anyone who creates content or materials for your business
Transform your brand presence with our professionally designed, editable templates. Each resource is crafted specifically for travel advisors, allowing you to maintain brand consistency while saving valuable design time. Simply customize colors, fonts, and content to match your unique style.
Customizable Templates & Tools
From client-facing documents to supplier communications, these resources help you showcase your expertise and establish credibility in the travel industry. Each template follows industry best practices and is ready for immediate implementation.
Professional Marketing Assets
Streamline your business operations with our ready-to-use professional templates. These resources help you create polished materials in minutes instead of hours, allowing you to focus on what matters most—growing your travel business and serving your clients.
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“There is, unequivocally, nothing that has been more valuable to the growth of my business (and my sanity) than TIQUE’s workflow! It is worth every penny! As a result of implementing this workflow, I am closing more business, getting more done, eliminating inquiries that are not a good fit, and constantly getting compliments on my professionalism.”
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Frequently Asked Questions
will you implement my workflow for me?
Yes, we offer Implementation Services to clients who purchase either the TravelJoy or Tern versions of our workflow. We do not implement our workflows into any systems other than TravelJoy or Tern. Once you complete your purchase, we will send you a confirmation email with a link to our Implementation Proposal should you be interested! It’s giving Starbucks secret menu vibes 🤫
how long do i have access to these templates?
Forever! Once you complete your purchase, you will receive an email with access links to your new templates. We recommend bookmarking this email so that you never lose them! And the best part? Should our emails ever get a minor update, you will receive the updated version at no additional charge.
what happens after I purchase?
Once you complete your purchase, you will receive an email with a link to access all of your new templates! We recommend that you start off by reviewing the Getting Started Guide which will outline exactly how to customize these templates to best match your brand's tone, booking process, etc.
is there a payment plan available for these templates?
Unfortunately, due to their digital nature, we currently cannot offer payment plans for our Client Communication Templates. As soon as payment is made and the templates are downloaded, they become available for use by the buyer. Unlike physical products, digital items cannot be returned or resold. So, we need the full payment upfront to ensure our customers receive the best possible experience with our products. We apologize for any inconvenience this may cause and appreciate your understanding.
am I able to exchange versions if I switch platforms?
We apologize, but we cannot fulfill requests for template swaps as this product is purely digital. We suggest purchasing templates that are compatible with your current CRM software. If you are still undecided about which version to use or plan to switch CRMs in the future, we recommend our general CCT templates, which are designed to work with any CRM software.
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