Think luxury clients aren’t interested in theme parks? Think again. With the right structure, storytelling, and support, theme park travel can be just as curated and just as profitable as any five-star FIT itinerary.

Why Luxury Clients Want Theme Park Travel Done Right

High-spend clients aren’t skipping Disney or Universal. They’re just looking for a better way to do it.

The average Disney trip can run into five figures, but many travelers approach it as a DIY experience. That’s where a strategic advisor steps in, creating custom, concierge-style trips with the same care and expertise applied to Italy or the Maldives.

What’s missing from most theme park bookings?

• A structured process
• Customized itineraries based on client goals
• A clear understanding of park tools, systems, and nuance
• True luxury service layered into every phase

Theme Park Travel is a Fit for Luxury Workflows

For travel advisors already working with FIT clients, the good news is that you don’t need to reinvent your entire business model to offer theme park planning. The core structure, consultation, qualification, proposal, planning, and follow-up, remains consistent. If you’ve built strong systems for international travel, those same systems can adapt seamlessly to theme park destinations. The key is adjusting the timeline and content, not the process.

For example, instead of a vendor proposal from a DMC, you’re compiling resort options and attraction experiences from official park channels. Instead of museum tickets or private transfers, you’re guiding the client through Lightning Lane access, dining reservations, and immersive extras. The consultative tone, storytelling approach, and attention to detail that serve you well with luxury FIT clients are just as impactful here.

Delivering Real Value Through Concierge Services

What sets theme park advisors apart isn’t just their knowledge of rides and resorts, it’s their ability to simplify a famously complex experience. Theme parks operate on ever-shifting systems. Ticket types, booking windows, app features, and experience requirements change constantly. Most clients don’t have the time or desire to stay updated, which is where your concierge value comes in.

By offering support at key planning milestones, like securing dining reservations exactly 60 days in advance or waking up at 6 AM to book Lightning Lanes, you relieve your client of the pressure to navigate those details themselves. You’re also curating itineraries based on their preferences and pacing, not just general advice from Pinterest or Reddit. Whether you’re booking premium experiences like dessert parties, lightsaber-building, or VIP tours, or just ensuring they don’t miss out on a must-see show, the peace of mind you offer is a luxury in itself.

You Can, and Should, Charge Planning Fees

Too often, advisors new to theme park travel hesitate to charge fees, either because they’re unsure of the value they provide or because the industry culture historically treated this niche as “non-luxury.” That mindset leaves money and credibility on the table. Planning theme park trips, especially for high-end clients, is labor-intensive and requires expert-level knowledge.

Every reservation, itinerary, or app setup takes time. But more importantly, it takes strategy. From early morning bookings to troubleshooting in real time, your clients are paying for your insights and your preparation. You’ve likely invested in destination training, firsthand travel, software tools, and team support. That effort deserves compensation. And just like with international travel, a well-structured fee not only protects your time, it elevates the perception of your services.

Theme Park → International Expansion Starts Here

One of the best-kept secrets in the industry? Disney clients often become international clients.

Theme park trips create deep trust. They involve the whole family, and they set the tone for future adventures. Once a client experiences the difference that luxury-level planning makes, they’re more likely to return for cruises, all-inclusives, and multi-leg international trips.

How do you build that bridge? Start by planting the seed early. Mention your full-service offer in consultations and again after their trip. Include reminders in your email follow-ups or itinerary tools. A simple “Where to next?” can open the door to long-term client loyalty and higher-value bookings.

What to Do Next

If you’ve avoided theme park travel because it felt messy or too niche, it’s time to reevaluate. The market is growing, the spend is high, and the luxury opportunity is massive.

Use your existing FIT structure, start charging for your time and expertise, lean into storytelling and personalization, and know when to partner or refer if needed.