Creating content that your readers actually WANT to consume can feel like one part magic and two parts mind reading. But it doesn’t have to be!
In order to get your audience to show up, read, and interact with your content is crucial for online business owners – especially travel advisors. So how do you find out what kind of content your audience actually wants? We are dishing out three ways that we find inspiration for our content that almost feels like we are reading out ideal client’s mind!
1. Interview Your Community
Who doesn’t love voting on polls you see on stories? The best way to create content that your readers actually want to know about is as simple as ASKING THEM!
Post a poll on your stories asking clients to vote on the types of content they want to see from you. Using the poll feature where your audience doesn’t need to take time typing a response means they will be most likely to answer – so we always recommend starting with these quick polls!
Some examples of polls to ask your audience would be:
- What type of content would you like to see more of? Options: travel tips, destination information, BTS & personal content, etc.
- Have you ever worked with a travel advisor before? Options: yes or no
- What destinations are you most curious about? Options: select destinations that you book that the average traveler might not understand as well (such as Africa, Europe, Tahiti, etc.)
- How often do you try to plan a true vacation or trip? Options: once per year, twice per year, once per quarter, etc.
Make sure that your answer options are very specific! Of course, once you have done a few slides with polls, feel free to leave a question box asking people for any other ideas they would like to see or information they would like more of.
This is also one of the best ways to collect content ideas because interaction on your stories will boost your Instagram page!
2. Check out AnswerThePublic.com
This website has really been a little honey hole for us that we are so excited to share with you. Answer The Public is a website that lets you see what questions people are searching in Google!
For example, if you type in “travel advisor” it shows you a spider web of different questions that people are asking, such as:
“Why use a travel advisor?”
“What does a travel advisor do?”
“How much does a travel advisor cost?”
You can use all of these topics to create posts about who you are, what you do, and why you are the perfect advisor for them. You can also use this for speciality travel. For example, if honeymoons are your primary demographic, you can type in “honeymoon” and see a whole list of questions that people are researching on that particular type of travel!
When you get ahead of these questions, you are flexing expertise that encourages clients to reach out and book their next trip with you!
3. Source questions from Facebook groups
We recently talked about how Facebook groups was one of our main lead generators for honeymoon clients when we were booking travel. Click here to check out that post. But it was also the place we gathered the most amount of content ideas from as well!
We highly recommend getting involved in groups that make sense for you (example: a local Facebook group for your hometown) and your travel niche (example: a newly engaged brides or Disney-lovers Facebook group)! When you join, make sure you are interacting as a good group member well before laying on a thick sell to build trust with the members. This is where we see so many people go wrong!
Once you are a member of the group, you can use the search bar (the magnifying glass icon in the top right corner) to search the group for specific keywords! See the types of questions that members are posting and use those questions to form more content ideas.
Be sure that when you are creating content that you are in the right headspace! We love scheduling one day a month to source some more content ideas, brain dump topics, and schedule out our content so that we can focus less on the creation of content and more on interacting with our audience!