If you’ve ever felt like your marketing wasn’t landing, here’s why: not all clients are scrolling in the same places. Honeymooners aren’t hanging out where executives are, and busy parents aren’t engaging with the same content as retirees. The good news? You don’t need to be everywhere. You just need to be in the right places.

Knowing where your dream clients spend their time (and what catches their eye when they’re there) is the secret sauce to building a marketing strategy that actually converts. Let’s break it down by audience so you can start showing up where it counts.

Honeymooners & Romance Travelers

Newly engaged couples are in full planning mode, and they’re looking for inspiration at every turn. Think bridal Facebook groups, The Knot, and dreamy TikTok reels showcasing destinations they’ve never seen before. Even better? Partner with bridal shops and photographers who already have their trust, you’ll be the natural next step.

Multi-Generational Travelers

Families want to know they can trust you before handing over the reins to their once-in-a-lifetime vacation. Show up at community events, school info nights, and local clubs to establish credibility. Pair that with Reels and behind-the-scenes content about the real work of planning for three generations, and you’ll be the go-to family advisor.

High-Powered Executives

Executives aren’t scrolling Pinterest for travel tips. They’re reading LinkedIn articles and tuning into business press. Position yourself as the expert they can count on by getting quoted, writing blogs about time-saving solutions, or building connections with chambers of commerce. Don’t forget: executive assistants and concierge services can be your best referral pipeline.

Affluent Retirees

For retirees, travel is about comfort, safety, and checking off bucket-list dreams. That means pitching stories to local magazines, getting featured on a local news station, running Facebook ads around iconic destinations, or partnering with financial planners for travel seminars. Small-group experiences designed for ease and exclusivity will speak directly to their priorities.

Busy Parents

Parents are juggling it all, so your content has to prove you’ll give them their time (and sanity) back. Show them the “before and after” of DIY planning versus advisor support, share kid-friendly itineraries on Pinterest, and host webinars about stress-free family travel. Bonus points can be earned for networking at PTO events or partnering with activity centers where parents are already hanging out.

Bringing It All Together

Attracting the right client starts with showing up in the right place. Once you know where your dream clients are, you can stop wasting time trying to be everywhere and start focusing on what actually works.

And if you’re not sure where to begin, or how to price your value with confidence, that’s exactly what we teach inside our educational program, Seven Figure Sales. From defining your ideal client to building a sales and marketing strategy that converts, it’s your blueprint for growth.