Social media is the #1 thing that we hear that business owners are struggling to manage. With the everchanging algorithm, multiple platforms, the question of “to do paid ads or not to do paid ads,” hashtag overwhelm, and then creating posts that actually resonate with your target audience. It’s easy to wonder- is this all going to be worth it?
The answer is …or CAN be…YES! However, there is a reason that managing social is a career all on its own. It can be so much to manage and consider.
But here’s the thing- we are big on progress over perfection AND simplifying the lives of travel advisors. So this podcast is dedicated to removing the overwhelm, intimidation, and analysis paralysis on social media.
Use A Social Media Scheduler
We recommend using a social media scheduler (like Planoly) to optimize your online presence and streamline your marketing efforts. Planoly enables you to plan, create, and schedule content in advance, ensuring a regular flow of captivating posts across various platforms. By providing tools for visual planning, content organization, and hashtag research, Planoly empowers travel advisors to curate visually stunning and cohesive social media feeds, resulting in increased brand awareness, audience engagement, and ultimately, more clients and bookings.
Find Free & Royalty Free Images That Match Your Brand
It’s important to utilize images that you personally captured or are royalty-free. Trust us (we’ve been hit with a copyright claim before). Using banks like Pexels, Unsplash, or Elevae (click HERE for a nifty affiliate code), you can source images from the same artist or within the same color palette with ease. We recommend creating a Google Drive bank of images that align with your branding to be able to grab them quickly. Canva also allows you to upload images and create folders for easy use on social media graphics.
Create Content Pillars & A Pattern To Use Them
Content pillars act as the foundation of your content strategy, focusing on key themes or topics that align with your brand and target audience. By defining these pillars, you have a clear roadmap for what to create and share, ensuring variety and relevance in your posts. Additionally, implementing a pattern or structure in your posting schedule brings a sense of consistency and predictability to your audience. Whether it’s alternating between destination highlights, travel tips, client testimonials, or behind-the-scenes moments, a pattern helps you plan and organize your content in a way that resonates with your followers. This systematic approach not only saves time and effort but also establishes a recognizable rhythm that keeps your social media easy to manage and enjoyable for both you and your audience.
Create A Bank Of Captions
Once you have established a content pillar pattern for your social media, creating a bank of caption ideas becomes a valuable asset in streamlining your posting process and maintaining consistency. Having a ready-to-use collection of caption ideas saves you time and eliminates the stress of coming up with engaging captions on the spot. You can easily store these ideas in a dedicated document, spreadsheet, or a “Sticky” on your phone for quick and easy access. When it’s time to post, simply select a relevant caption from your bank, make any necessary adjustments, add hashtags and tags in Planoly, schedule for best visibility through the system, and voila! Remember to balance the use of your caption bank with spontaneity and real-time updates to keep your content fresh and engaging for your audience.
Repurpose Other Content To Avoid Reinventing The Wheel
Repurposing content across different media allows travel advisors to create captions for social media without reinventing the wheel for every post. By drawing from existing blog content, such as insightful quotes, condensed tips, or testimonials, along with visual elements like infographics and behind-the-scenes photos, captions can be crafted that maintain a consistent brand message and engage the audience. Additionally, leveraging quotes from influential figures and addressing FAQs through Q&A sessions further enhances the variety and appeal of the captions. With this approach, travel advisors can save time, maintain a cohesive brand voice, and deliver captivating captions that resonate with their audience.
Make It Easy For Your Audience To Interact
Encouraging interaction first starts when you craft compelling and thought-provoking questions that encourage your audience to share their opinions. Secondly, incorporate eye-catching visuals, such as stunning photos or engaging videos, that capture attention and spark curiosity. Thirdly, encourage interactions by inviting followers to tag a friend, answer a poll, or respond to a slider on a story. Additionally, respond promptly to comments and messages, showing genuine interest in your audience’s thoughts and fostering a sense of community. Lastly, make use of trending hashtags and join relevant conversations to expand your reach and connect with a broader audience. Of course, if you have the time to create a short single-clip video reel, you can maximize organic visibility.